Sustainable living and working
Swisscom supports customers in their pursuit of a sustainable way of living and working. Climate-friendly and low-radiation products and services to residential customers and Green ICT services to business customers belong to its portfolio.
Environment and objectives
A study by the Global e-Sustainability Initiative found that the ICT sector has the potential to cut global CO2 emissions by some 15%, for example, by replacing business trips with videoconferencing or establishing communications solutions for home offices. Furthermore, the optimisation of vehicle fleets, the use of energy-efficient services from data centres and the intelligent control of buildings, equipment and power networks all contribute to lowering CO2 emissions and saving energy using ICT technology.
Swisscom is aware of its responsibility in the ICT sector and undertakes a host of initiatives to structure its offerings in a more resource-friendly and energy-efficient manner, as well as offering products and services to help customer reduce their CO2 emissions and save energy
Ecological, socially acceptable product innovation
The CR strategy is an integral part of the product design process, during which information is gathered on the effects of new products on the four strategic priorities using a CR checklist. If the effects are shown to be substantial, the appropriate measures are taken.